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Friday, Dec. 16 2011 8:47AM

Transform the way you communicate

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Garrett Gardner

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For the past 19 years, I’ve been helping professionals and business people sound like they know what they’re saying so associates, clients and other stakeholders will take them seriously and take appropriate action more readily. Four months ago, I moved my office from downtown Kansas City to Lee’s Summit to get closer to my home, in Greenwood, and my grandchildren.

My next decision was to join the Lee’s Summit Chamber of Commerce so I could get to know the business community. It’s been a wonderful experience.

I’ve found that if you want set yourself apart from the competition, you have to continually transform the way you communicate. You must appear to your clients as more than a mere outside-the-box thinker, as someone who is providing them with whole new vision concepts.

Most clients have no idea what they will need when the transformations in their industries take place, because those things they need and want are things they don’t know are possible, yet.

You must communicate to your clients that you can make it possible for them to do what they can’t do now but would like to if they only knew it was possible.

You should do this for them by visualizing what problems they will face and help solve them before they occur. Then, by the time they’re just starting to experience the problems, you’ll have already provided the solutions. And, they’ll look upon you as a trusted adviser, refer you to others and continue to look to you for help.

It’s easier to do this than you might think. Just start with what you know and then anticipate what the next change will be by asking yourself, “What problems could my clients face, next?” Then you can look for creative ways to solve the problems before they happen. And then use hard trends to adjust your thinking to allow for what will probably happen in the next few years.

The key to your success as a visionary is to realize that the real problems lie hidden behind what your clients think the problems are. By taking the opposite direction from what everyone else is thinking and doing, you can uncover the key insights.

Look for creative ways to make the ordinary exceptional and mutate the usual to extraordinary by learning to reformulate what you are dreaming.

There are three essential truths of transformation:

-- It will happen

-- If it could be done, it will be

-- If you don’t enable it, someone else will

Garrett Gardner is a vocal communication trainer with Full Voice.

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