Tuesday, Nov. 27 2012 5:07PM
A new branding idea
I enjoyed Jennifer Cacchio’s comments about the brand for the city. I have been in several groups recently where this was discussed and I have not heard a single person say they liked the proposed brand “Yours Truly,” or even understood what it supposed to mean. Once council member said the money was being spent to advertise the city, much as a business would do. So, shouldn’t the brand at least have some reference to the city? What does “Yours Truly” say about the city?
I expressed my displeasure to the proposed brand at the District 1 meeting and also to Ned Edwards, the city's management analyst who wrote me a letter after that meeting. I got the impression this was a done deal.
Ms. Cacchio’s idea of letting high school students participate in this decision was good. Or, it could be put on a city election ballot listing several possibilities to choose from or a write-in option. One idea that popped into my mind was “Where history meets progress.” Something similar to this would at least be descriptive of the city.
If you agree please call your council member.