The soul of the Lee’s Summit brand

July 24, 2013 

Lee’s Summit is the kind of place that needs to be seen to be believed. It’s a city that believes that an understanding of its past is fundamental to understanding its present. A place that has a genuine appreciation for all those who have come before them.

It’s a place that believes that a perfect balance between faith, family and work is the only true measurement of success. It has a genuine appreciation and respect for all people and things that are real and true.

It’s populated with forward-looking people, whose eyes are on the future, and their hearts are full of possibilities. Folks who don’t mind rolling up their sleeves and working to make the best of any situation. They take great pride in doing what they say they’re going to do. They’re ordinary people , with a high regard for their neighbors, doing small but responsible things in order to make everyday life better for everyone in the community.

They take personal responsibility for their actions and think everyone else should too. They are not the type to settle for anything less than exactly what they want. As far as they’re concerned “just good” isn’t nearly good enough. They believe that every voice should make a difference and they celebrate those things that make them feel closer to others. And why not. The entire community is made up of folks with a high regard for others, doing small but responsible things to help make life better for everyone who calls Lee’s Summit home. Since the role of marketing is to connect the soul of the brand to the heart of the consumer, we believe we have a relevant message that will touch our audience on a deep, emotional level where 75 percent of all decision making takes place.

Yours Truly,

James McKenna is the branding manager for the City of Lee’s Summit. Reach him at

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