Heartland Bowhunters hunting a different type of game in “Full Strut”

tporter@lsjournal.comApril 25, 2014 

  • 6

    Minimum number of episodes that Mammoth Media plans to air of its show “Full Strut” on CarbonTV, an online lifestyle network. Mammoth Media is jointly owned by Lee’s Summit residents Michael Hunsucker and Shawn Luchtel.

Michael Hunsucker and Shawn Luchtel are now in their seventh season of producing “Heartland Bowhunter,” an award winning outdoor television show that has aired on the Outdoor Channel.

On the heels of a successful run with “Heartland Bowhunter,” Hunscuker, Luchtel and the company that they own with Trevor Hawkins – Mammoth Media – partnered with digital lifestyle network CarbonTV for a new show following their adventures hunting turkey last spring throughout the Midwest.

Titled “Full Strut,” the new mini-series premiered April 13 online at www.carbontv.com, a network for outdoor enthusiasts. New episodes will air weekly on Sundays throughout turkey hunting season.

Taping the show wasn’t quite a stretch from the buck hunting that dominates Heartland Bowhunter, but “Full Strut” is all about bow hunting a different type of game.

“Full Strut is kind of a sister series to our show Heartland Bowhunter,” said Hunsucker, like Luchtel, a Lee’s Summit resident. “It’s focused completely on bow-hunting turkeys.”

CarbonTV is a digital programming network from Carbon Media Group, which bills itself as the largest producer of content for outdoor enthusiasts with a network of more than 500 websites geared toward those who live, work and play outdoors.

Carbon Media’s Corey Spearman said picking up a show such as “Full Strut” and airing it exclusively online is what the company is all about.

“We think that Mike and the Heartland Bowhunter crew have some beautiful videos and shows that they produce,” Spearman said. “It’s turkey season, so it made a lot of sense (to air the show).”

Spearman added the advantages for Mammoth Media in airing “Full Strut” online is that more and more viewers are moving into cyberspace for new programming.

“From what we see in the digital space is the fact that more and more users are moving online to view programming with outlets such as Netflix and Hulu,” he said. “With CarbonTV (and “Full Strut") it’s just a great opportunity for us.”

Hunsucker said the partnership with CarbonTV has been a work in progress. The plan is to air six or seven episodes of the show this spring. Footage was shot last year during turkey hunting season in Nebraska, Kansas and Missouri.

“We’ve worked with them in the past and we sat down with them this year and shopped the show,” Hunsucker said. “They kind of gave us their ideas and plans on what they were going to do with Carbon TV and we were really excited about that. It seems like they are the first ones who has taken advantage of online TV in our industry.”

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