Going places

Lee’s Summit native trying to elevate brand to next level with expansive network

tporter@lsjournal.comMarch 11, 2015 

It was Monday morning and Jonathan Aldridge was in, well, Jonathan Aldridge mode.

A lifestyle and entertainment producer and on-air personality, Aldridge was ecstatic about a former interview subject’s successful victory the day before at a PGA event in Doral, Fla.

Aldridge, a Lee’s Summit native, is the CEO of Maverik Productions, which produces family-friendly programming on star-studded events and personalities in the entertainment industry.

He has interviewed a who’s who of athletes, actors, models and business tycoons, including billionaires Stewart Rahr and Donald Trump. Locally, Aldridge counts former Royals great George Brett, one-time Royal and “Celebrity Apprentice” competitor Johnny Damon and Royals owner David Glass among his subjects.

Just last year, Aldridge interviewed Dustin Johnson and his brother, Austin. Dustin Johnson is a PGA golfer who on Sunday captured the WGC-Cadillac Championship at Trump National Doral, a golf club resort near Miami.

The next day Aldridge was on the phone with Austin Johnson, Dustin’s caddie, offering congratulations.

“Jonathan is a high-energy guy,” Austin Johnson said of Aldridge during an interview with the Journal. “He’s a good dude. We had a good time with him last year. We enjoyed meeting him.”

Aldridge’s energy is what stands out on film – along with his colorful wardrobe and non-stop smile. A demo reel on his personal website shows as much. He’s produced shows in Orlando, New York, Miami and other cities and is currently producing “Inside Kansas City Show,” which Maverik is seeking corporate sponsorship for before unveiling an air date.

Aldridge’s “Inside Orlando Show” aired on local television in that market and he’s leveraged content into round the clock access to his brand. He posted his first blog – a personal and introspective look to his career – on jonathanaldridge.com on Sunday and uses social media and You Tube to build an audience for his respective shows.

He said he is followed on social media by various celebrities, and notable business professionals.

“Social media has entirely changed the game,” Aldridge said.

Aldridge describes himself as an entrepreneur, investor, employer, ex-professional baseball player, model, photographer, videographer as well as a PR rep, producer and marketer.

He emcees at events, serves as a product endorser and acts.

Aldridge has also been modeling professionally since 1989.

“He’s very ambitious,” said David Tice, whose 91-year-old mother, Jean, is a Lakewood resident and a former neighbor of Aldridge’s. Tice is also CEO of the non-profit True Spark and executive producer of the 2011 movie “Soul Surfer.”

“I haven’t had the chance to break bread with him yet but I’m looking forward to that. My mom speaks so highly of Jonathan. I’ve certainly gone over some of Jonathan’s career history and he sounds like an amazing guy.

“He’s doing some interesting TV production and he seems to have a real charm about him. He’s going places.”

Aldridge plans to use his experience and expansive network to continue to build his platform.

“Those are the kind of people you want to collaborate with because they are making deals and they have a following,” Aldridge said. “If I’m able to learn from them or be in their presence, it’s really an honor. It’s really cool to have those types of opportunities.”

For more information on Aldridge, visit www.jonathanaldridge.com.

For a preview of Inside Kansas City Show, visit www.insidekansascityshow.com.

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